INDEPENDENT CONSULTANCY · LONDON

Commercial thinking.
Practical delivery.
Mobile expertise.

Helping businesses grow, improve operations and turn complex challenges into clear, workable solutions.

LOUISE FORD / MISS MOBILE

01 / ABOUT MISS MOBILE

Experience that makes a difference.

I'm Louise Ford, the consultant behind Miss Mobile.

I bring extensive experience across telecommunications, mobile services, commercial partnerships and business operations — combining strategic thinking with a hands-on approach to getting things done.

Having held leadership roles at Empello and Oxygen8, and operational roles in different functions across many other businesses.

Whether you need specialist industry insight, additional commercial capability or someone to take ownership of a project, I offer experienced, flexible support.

Let's discuss your challenge

02 / WHAT I CAN HELP WITH

Expertise you can put to work.

Focused support for specific challenges, short-term projects and interim assignments.

◎

Mobile & Telecoms

Specialist insight into direct carrier billing, mobile payments, digital content, mobile engagement and the wider telecoms ecosystem.

↗

Commercial & Partnerships

Business development, strategic partnerships, carrier relationships, account management and commercial growth initiatives.

⌘

Operations & Transformation

Reviewing business processes, improving customer journeys, tackling bottlenecks and building scalable ways of working.

◇

Compliance & Fraud

Telecoms and mobile payments compliance, fraud prevention, risk assessment and practical operational controls.

◷

Interim & Project Delivery

Flexible, experienced support for fixed-term assignments, maternity cover, operational projects and change programmes.

✳

Speaking, Training & Content

Conference moderation, industry presentations, specialist training and clear business-focused content for complex subjects.

03 / HOW I WORK

Big-picture thinking.
Hands on delivery.

Good advice only matters when it leads to action. My approach is collaborative, pragmatic and tailored to what your business actually needs.

Start a conversation

Understand the challenge

Listen, ask the right questions and get to the heart of the problem.

Find the practical answer

Build a clear plan that balances commercial priorities and operational realities.

Make it happen

Work alongside your team to deliver improvements and measurable progress.

04 / RECOMMENDATIONS

People I've worked with.

Recommendations shared on LinkedIn by colleagues and industry peers.

Whenever I meet people in the mobile marketing business that seek practical inroads with global knowledge and local expertise for the Australasian marketplace, Louise Ford is always my first (and usually only) truly trusted recommendation. Talented, knowledgeable, innovative and trustworthy; Louise possesses traits that are very rare in the digital landscape; and that's genuine marketing nous with professional integrity. If you want to know how to apply common sense and technology to engage millions of consumers on the move, Louise is your contact.

David JarvisSales & Marketing Specialist · Digital Media Pioneer

Louise is an extremely dedicated individual, who continually strives to maintain close working relationships with her clients and colleagues. She has a thorough understanding of the Telecommunications industry which has given her an excellent reputation. Since her promotion to Head of Sales, she has handled the role exceptionally well despite lack of training, constant pressure and strict deadlines. Socially she’s great company and would be a major asset to any business.

Paul StewartAd Operations Specialist

Louise Ford is a brilliant, smart and powerhouse leader who loves her clients and driving her teams. I love her work and highly recommended!

Edward ZiaLinkedIn & Microsoft Certified Consultant · Sales Coach

Louise’s knowledge of the industry is exceptional. She takes great pride in understanding the the market and local regulations to ensure Oxygen8 stands out in the crowd. She is incredibly honest and genuine. Her passion for her role is visible every day in the office. She will always go the extra mile for her clients and the business. I am very pleased I made the move to Australia.

Becky PeeblesAssociate Director ANZ

I have known and worked with Louise for more than 10yrs. It is been a pleasure and a privilege. As a CEO, Louise gave us full freedom to explore technical and managerial areas which helped individual development and also the Organization overall. Her knowledge of the industry is exceptional, extremely dedicated individual and very much in touch with the latest market trends.

Louise is very supportive personally/ professionally and would make an excellent addition to any company and I will not hesitate to recommend her.

Anand ThangaveluManager – Technical Support

I’ve had the pleasure of working with Louise on different projects across 10 years and am always amazed at her ability to deliver the right balance of commercial acumen, operational stability and creative ideas to deliver successful solutions. I would thoroughly recommend Louise in any senior leadership role.

Bridget DevlinCommercial Product & Marketing

1 / 6

05 / LET'S WORK TOGETHER

Have a challenge
in mind? Let's talk.

Available for consultancy projects, interim assignments and specialist advisory work. Based in the UK, working with clients wherever the project takes us.

Email me directly at louise@missmobile.mobi to discuss your project.

START A CONVERSATION

Tell me what you're working on.

Whether it's a defined brief or an early-stage idea, I'd be glad to hear about it.

Email Louise

Commercial thinking.Practical delivery.Mobile expertise.